We want the whole Auracare site to be perceivable, operable and understandable — whatever device, browser or assistive technology you use. This statement sets out what we aim for, what we have done, and how to tell us where we fall short.
Last updated: 14 July 2026
We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA as our target across this website. Accessibility is not a one-off task for us: as we add new pages and features, we test against that same standard and treat regressions as bugs.
This site leans on rich motion and data visualisation to tell our story. We have made deliberate choices so that nothing important depends on being able to see or run those effects.
We honour your prefers-reduced-motion setting. When it is on, our heavier animations — the orbiting hero, the scroll-driven timeline, the world-map waves and the counting statistics — are disabled or reduced to a simple fade, and every piece of content stays readable without any of them.
Navigation, menus, dialogs and interactive controls can be reached and operated with a keyboard alone. Focus order follows the reading order, and focus is never trapped.
Our animated world map, company timeline and market charts each carry a plain-language text equivalent, so the underlying data does not depend on seeing — or animating — the graphic.
Text and essential interface elements are chosen to meet WCAG AA contrast ratios against their background, on both our light sections and our dark, luminous ones.
Pages use proper landmarks and a single, ordered heading outline, with descriptive alt text on meaningful images and accessible names on icon-only buttons — so assistive technology can navigate the page the way it is meant to be read.
The layout reflows for small screens and remains usable when text is enlarged or the page is zoomed, without loss of content or horizontal scrolling of the page body.
We are honest about where we are. A few of our data visualisations — most notably the animated market map, the scrolling timeline and the count-up statistics — are enhanced with motion, and their richest form is the animated one. For each of these we provide a text equivalent that conveys the same information, but we know a text summary is not always a perfect substitute for an interactive graphic.
Some third-party content, such as the externally hosted 3D ontology explorer, may not yet meet our own standard end to end. We are improving the site continuously and will update this statement as we close these gaps.
If you come across a barrier, need this content in a different format, or have any suggestion that would make the site easier to use, please tell us — we take every report seriously and will do our best to put things right.
Email hello@auracare.org.uk. Let us know the page, what you were trying to do, and the browser or assistive technology you were using, and we will get back to you.
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